Innovation in Organizational Performance Assessment
exploring the STRA.TECH.MAN SCORECARD
DOI:
https://doi.org/10.23925/cintec.v3i1.69955Keywords:
Scorecard Stra.Tech.Man, Strategy, Technology, Management, InnovationAbstract
Main Objective of the Research: This study aims to assess the applicability of the Stra.Tech.Man Scorecard model in an agro-industrial cooperative to optimize control processes and organizational decision-making by integrating strategy, technology, and management dimensions.
Diagnosis of the Problem and/or Opportunity: In the context of current digital transformation and globalization, accounting emerges as a crucial strategic partner. There is a clear opportunity for innovation in corporate evaluation and planning, where the proposed model proves essential by effectively combining qualitative and quantitative data.
Methodology/Approach: The research adopted a mixed-methods approach, combining qualitative data from questionnaires distributed to cooperative professionals with quantitative data from financial statements. Performance was assessed across different timeframes (past, present, future projections).
Results/Application: The results indicate significant enhancements in organizational efficiency and strategic planning. Key questions such as "Where are we?", "Where do we want to go?", "How will we get there?", and "Why?" guided innovative practices, providing a comprehensive perspective for sustainable growth.
Contribution: This study underscores the value of an integrated tool combining strategy, technology, and management within a competitive framework, promoting continuous innovation and adaptability in corporate processes.
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