U-P analysis: A neo-Peircean analytic tool for visual subjects
Keywords:
Visual communication, Graphic design, Typography, Charles Sanders Peirce, Sign classes, Style, Design analysis, Advertising analysisAbstract
This essay presents a scheme for analyzing visual subjects. Abridging Peirce’s first trichotomy, arriving at a division of subjects as either Unitary (visents) or Plural entities (systems), the proposed scheme provides the basis of a protocol for analysis. In the process of studying the implications of plural entities, distinctions between elements, motifs, style and genre become clear. The resulting framework provides a lithe and simple analytical method that trades comprehensive logical breadth for ease of use in practice. Moreover, because it can be inserted back into a fuller Peircean system, the breadth of the comprehensive Peircean semeiotic can be regained if required.Metrics
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Published
2015-10-21
How to Cite
Skaggs, S. (2015). U-P analysis: A neo-Peircean analytic tool for visual subjects. Cognitio: Revista De Filosofia, 16(1), 169–178. Retrieved from https://revistas.pucsp.br/index.php/cognitiofilosofia/article/view/25194
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Cognitio Papers