The case construction on mediatization and circulation as research objects: from the logics to the analogies in order to investigate the explosion of lags

Authors

  • Jairo Ferreira PPGCC Unisinos

Keywords:

analogy, mediatization, circulation, epistemology, methodology.

Abstract

In this paper, we propose a perspective for the construction of case studies on mediatization and circulation. Starting from Verón’s schemes, our proposition highlights the explosion of lags between logical production and recognition as a central phenomenon of mediatization processes. The set of problems concerning the method is directed to this environment in differentiation. The suggested axis to investigate objects in expansion, as media, logics of production and reception, uses and practices, circuits and environments, new narratives and routes, etc., is given by the evidences, the inferences and the analogical relationships, which are central in the constitution of case studies developed by abductive argument. 

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Author Biography

Jairo Ferreira, PPGCC Unisinos

Professor Titular I do Programa de Pós-Graduação em Ciências da Comunicação da UNISINOS. Pos-doutor em comunicação pela UNR (Argentina). Formado em Jornalismo (UFRGS, 1982) e Ciências Econômicas (UFRGS, 1992), e mestre em Sociologia (UFRGS, 1997) e doutor em Informática na Educação (UFRGS, 2002), com sanduiche nos Arquivos Jean Piaget e na Unidade de Tecnologias Educacionais da School of Psychology and Education, University of Geneva (2000). Prêmio Capes-Paped 2001.

Published

2016-12-04

Issue

Section

Artigos | Articles