A semiotic reading of “framing theories”: reinterpreting framing through the Peircean category of thirdness

Authors

  • Anabela Gradim Universidade da Beira Interior

Keywords:

semiotics, framing, Peirce.

Abstract

This paper explores the semiotic character of framing theories, while suggesting new frameworks for the history of semiotics and its field. Frame studies, which are very fruitful in journalistic analysis and media criticism, have diverse sources. This work explores them, seeking to introduce a new strand to this genealogy, one that is particularly overlooked and relates to the work of semiotics as hermeneutical instrument for creating sense and meaning. Peirce’s category system is then presented as a method for exposing the underlying mechanisms of framing, found in their producers, in media texts and in the audience. Thirdness is envisaged as an element that creates rules or interpretative habitus, which will be identi ed with framing in narratives, and as an integrating paradigm that is able to overcome the fragmentation of the eld of frame studies and its origins. 

A semiotic reading of “framing theories”: reinterpreting framing through the Peircean category of thirdness 

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Author Biography

Anabela Gradim, Universidade da Beira Interior

Anabela Gradim é licenciada em Filosofia pela Universidade do Porto, e doutorou-se em Ciências da Comunicação na Universidade da Beira Interior com a tese “A dimensão comunicacional da semiótica de Peirce”. Presentemente é directora do programa de doutorado em Ciências da Comunicação da UBI, universidade onde ensina Jornalismo, Comunicação e Retórica. É investigadora do Labcom – Laboratório de Comunicação Online – desde a sua fundação; autora de quatro livros, duas colectâneas, e diversos artigos e capítulos de livros. Os seus interesses de investigação prendem-se com o Jornalismo, a Comunicação de Ciência, a Semiótica, a Retórica e o interface destas disciplinas com a Cibercultura e os Novos Media.

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Published

2017-07-25

Issue

No. 35 (2017)

Section

Artigos | Articles

License

I cede the copyrights to publication of my article to Galaxia journal and will consult the journal’s scientific editor should I decide to republish it later in a book.