The revival of diversity in the context of globalization

Authors

  • Regina Helena Giannotti PUC-SP

Keywords:

universalismo, globalização, diversidade, pluralismo.

Abstract

The revival of diversity in the context of globalization – Ortiz’s book is an invitation to re ect on the themes of our era, like diversity, cultural relativism and pluralism, which must be analyzed and appreciated beyond the usual dichotomies of eurocentric thinking. Importante categories for understanding societies, as nation-state, universalism and relativism, when traversed by the globalization process, had their context analysis (temporality and spatiality) changed. In addition to this proposition, Ortiz make an alert of the uses that society and the market have made of this theme.

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Author Biography

Regina Helena Giannotti, PUC-SP

Regina Helena Giannotti é publicitária e doutoranda do Programa de Estudos Pós-Graduados em Comunicação e Semiótica da PUC-SP.

Published

2016-12-04

Issue

Section

Reviews