The presence of national film at cinema rooms in Brazil: a study about co-distribution

Authors

  • Fernando Antonio Prado Gimenez Universidade Federal do Paraná
  • Daniela Torres da Rocha Universidade Federal do Paraná - Curitiba, PR, Brasil

Keywords:

Brazilian cinema, marketplace, distribution.

Abstract

The Brazilian lm market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identi ed in the co-distribution of Brazilian cinema.

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Author Biographies

Fernando Antonio Prado Gimenez, Universidade Federal do Paraná

Especialista em cinema. Doutor em Administração. Professor titular do Departamento de Administração Geral e Aplicada da Universidade Federal do Paraná. Editor da Revista Livre de Cinema.

Daniela Torres da Rocha, Universidade Federal do Paraná - Curitiba, PR, Brasil

Doutora em Administração pela Pontifícia Universidade Católica do Paraná. Pós-doutorado em Administração junto ao Programa de Pós-Graduação em Administração da Universidade Federal do Paraná em 2016.

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Published

2018-04-06

Issue

No. 37 (2018)

Section

Artigos | Articles

License

I cede the copyrights to publication of my article to Galaxia journal and will consult the journal’s scientific editor should I decide to republish it later in a book.