Regimes of interaction in music video: The Wilderness Downtown’s interactive experience

Abstract

This paper analyzes the videoclip within the context of media convergence, where the production resources available in different infoelectronic communication devices may actuate in the constitution process of their language, creating innovative experiences in the ways of fruition and in the realities of consumption. By being structured on the interactive relationships made possible by digital technologies of contemporary media, we intend to demonstrate how the enunciative strategies are major discourse-making mechanisms in the configuration of the new music video formats. In this perspective, we will analyze the interactive music video experience developed by director Chris Milk, “The Wilderness Downtown”, from the theoretical and methodological framework of sociosemiotics, especially the regimes of interaction.