Brazilian and Portuguese soap operas: patterns of audience and consumption

Authors

  • Marlucia Mendes da Rocha UESC - Universidade Estadual de Santa Cruz

Keywords:

Brazilian and Portuguese soap operas, audience, consumption.

Abstract

This book presents the author’s research results about soap operas audiences in Portugal, focusing on the reasons that made the Portuguese teledrama overcome the Brazilian one from 2008 on. The Grounded Data Theory has supported the investigation to provide a “model of soap operas audience” drawn from the forty-nine interviewed receivers.

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Author Biography

Marlucia Mendes da Rocha, UESC - Universidade Estadual de Santa Cruz

Doutora em Comunicação e Semiótica - PUCSP; mestre em Artes - ECA/USP; graduada em Letras - PUCRJ; Roteirista e pesquisadora de textos de teledramaturgia.

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Published

2015-10-13

Issue

No. 31 (2016)

Section

Reviews

License

I cede the copyrights to publication of my article to Galaxia journal and will consult the journal’s scientific editor should I decide to republish it later in a book.