A theoretical guidance for the cultural practice of social cooperation

Abstract

The purpose of this article is to reflect critically on the issue of cultural diversity, supported by cultural theories and aspects of communication. Culture is perceived as a circular process that involves variety, plurality and crossing different perspectives, not limited to specific and targeted theories. In this sense and af liated with culture, diversity is expressed as plural and hybrid organism, projected in communicative processes in which the other (diversity) is a constituent intrinsic part. Being, therefore, communication another face of culture (and vice versa), we af rm that one of media’s purpose is to provide critical re ections about society, widening the debate on diversity and configuring its hybrid and plural character.