Transmedia reception: theoretical-methodological perspectives and online television fiction audiences

Authors

  • Maria Immacolata Vassallo de Lopes USP
  • Fernanda Castilho USP/Fatec

Keywords:

television fiction, transmedia reception, methodological protocols, Obitel.

Abstract

The purpose of this article is to discuss the theoretical and methodological work developed by the Ibero-American Television Fiction Observatory (Obitel) on the theme of transmedia reception, focusing on the progression of concepts and methodological strategies. The corpus of research conducted between 2010 and 2015 is justified as it has shown that the engagement of online audiences is growing rapidly, and therefore legitimize an emerging study object. As a result, the contributions and improvement to the reception research in Brazil and Latin America by Obitel are demonstrated. 

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Author Biographies

Maria Immacolata Vassallo de Lopes, USP

Professora titular da Escola de Comunicações e Artes da USP. Coordena o Centro de Estudos de Telenovela da USP (CETVN) e o Centro de Estudos do Campo da Comunicação da USP (CECOM). Criadora e coordenadora da rede internacional de pesquisa OBITEL (Observatório Ibero-Americano da Ficção Televisiva) e da rede nacional de pesquisa OBITEL-BRASIL. Pesquisadora 1A do CNPq.

Fernanda Castilho, USP/Fatec

Pós-doutoranda na Escola de Comunicações e Artes da Universidade de São Paulo (ECA/USP). Professora do Centro Estadual de Educação Tecnológica Paula Souza (Fatec). Doutora e Mestre pela Universidade de Coimbra (Portugal). Pesquisadora do Centro de Estudos de Telenovela da ECA-USP (CETVN) e do Observatório Ibero-americano de Ficção Televisiva OBITEL.

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Published

2018-11-14

Issue

No. 39 (2018)

Section

Artigos | Articles

License

I cede the copyrights to publication of my article to Galaxia journal and will consult the journal’s scientific editor should I decide to republish it later in a book.