Audiovisual consumption on digital platforms: configuring practices and flows in the routine of Netflix users

Abstract

The paper addresses the practices related to the audiovisual consumption on digital platforms based on the study of users’ relationship with Netflix, under the practice theory approach. This reflection starts from the result of the author’s doctoral thesis, which involved the collection of quantitative and qualitative data. In this article, the results of the interviews and the observation of users’ consumption spaces are discussed. In general terms, there is the establishment and reproduction of interconnected consumption streams, in which users and companies recursively relate: on the one hand, there is continuous availability of content, and on the other, routinized access, fragmented and marked by insatiability and autonomy of the time devoted to the practice, which favors the maintenance of the structure established by the platform.