Tension as a potency to theorize communication

Abstract

This article aims to carry out a communication approach from the perspective of Culture Semiotics, bringing reflections by Iuri Lotman, which contribute to the pro-blematization of paradigms already assimilated by the area, expanding the way of understanding it and composing its principles. With Lotman, through concepts such as tension, creative function of the text, noise and explosion, one can glimpse at the communicative potential of the processes that gene-rate indeterminacy of meanings and stimulate the formation of new transla-tability plots that will constitute an increase in meanings and even changing the language and codes — another perspective for communication.