Vizinhas do Instagram
produção de sentidos sobre trabalho doméstico na comunidade online de donas de casa
Keywords:
instagram, trabalho doméstico, comunidade online, donas de casa, feminismoAbstract
The article provides an etnography of the interactions of the online community formed by housewives in the social network Instagram seeking to understand how the visibility of images associated with housework in this social media updates its meanings in contrast to its historical invisibilization. We argue that while the online community generates recognition by portraying the daily life and disseminating housewives’ knowledge, the dynamics and marketing in this technological platform reaffirms the domestic environment as a predominantly feminine space.
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