Ubuntu and the technical happiness

Abstract

The idea of “happiness” - far beyond a subejctivist conception - results from a series of socially produced agenda settings, capable of building hegemonic conceptions of values, representations and lifestyles. By gathering several researches from various fields of knowledge, the selection “To be happy nowadays” produces a mapping of the multiple dimensions that the meaning of happiness acquired in mediatized societies. This meaning is, more and more, liable to a market logic, in which it appears as a technique linked to individual effort.