Uma jornada do Olhar

entrevista com Jonathan Crary

Abstract

Interview conducted with critic and professor at Columbia University (USA), Jonathan Crary, focusing on his most recent book published in Brazil: Scorched Earth: Beyond the Digital Age, Towards a Post-Capitalist World (2023). The book introduces a notion of managing the Gaze through the use of digital media and the platformization of culture. Crary's text questions how late capitalism seizes the possibilities of subjective and objective existence through what he calls the "internetic complex," a set of devices, logics, and equipment connected to the internet, with the most glaring symptom being social networks. The author seeks to understand the ways in which attention is required, dispensed, and shaped with the use of digital media and how this constantly dispensed attention in the contemporary context, the information to which we are subjected in our pursuit of attention establishes the ways in which we see and how such transformations of our gaze affect our behavior. Due to addressing urgent contemporary issues and adding insights to academic debate that stimulate the revision of his ideas, it has become imperative to delve deeper into conversation with Crary and explore concepts and perceptions.