From the mind at large to the new digital counsciousness

the San Francisco Oracle

Authors

  • Silvio Ricardo Demétrio Universidade Estadual de Londrina

Keywords:

expanded journalism, counterculture, San Francisco Oracle, psychedelic aesthetics, digital communication, underground press

Abstract

This article proposes thinking on the challenges faced by journalism in the digital age, marked by technological transformations that weaken its industrial foundations and reduce its expressive power. By the way, this article analyzes the American alternative publication San Francisco Oracle as an aesthetic and conceptual model to reflect on the reinvention of journalism in the digital age. The hypothesis is that the uncritical adoption of contemporary technological resources has contributed to the expressive weakening of journalism. Based on a theoretical-critical approach, the article revisits the graphic and countercultural experiments of the Oracle and articulates them with concepts such as counterculture, integrated mind, expanded journalism, and Temporary Autonomous Zone (TAZ). A parallel is drawn between the psychedelic aesthetics of the underground newspaper and the current dilemmas of digital communication, suggesting alternative paths to recover journalism's inventiveness and critical force.

Author Biography

Silvio Ricardo Demétrio, Universidade Estadual de Londrina

Professor adjunto da Universidade Estadual de Londrina na graduação em Comunicação Social – Jornalismo. Atuou no jornalismo cultural em diversas publicações desse segmento como a revista Cult, Brasileiros e Revista da Livraria Cultura. Atualmente desenvolve projeto de pesquisa na Universidade Estadual de Londrina que tem como tema as origens do “Rock Journalism” – um estudo sobre o universe editorial das revistas Crawdaddy, RollingStone e Creem.

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Published

2025-12-27

How to Cite

Demétrio, S. R. (2025). From the mind at large to the new digital counsciousness: the San Francisco Oracle . Galaxia, 50(1), e67959. Retrieved from https://revistas.pucsp.br/index.php/galaxia/article/view/67959

Issue

Vol. 50 No. 1 (2025): Galáxia volume 50

Section

Artigos | Articles

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