Responsibility and intelligence

Ciência Todo Dia and audiovisual narratives about science

Authors

  • João Martins Ladeira Universidade Federal do Paraná

Keywords:

narrativas sobre ciência, análise da narrativa, audiovisual online

Abstract

The article uses Greimas semiology in order to analyze the narrative structure of the YouTube channel Ciência Todo Dia, a product that is a consequence of a contemporary diversification of the audiovisual. The structure of these stories is ordered through two semantic micro-universes. In a description elaborated through the actancial and actorial model, it will be described: 1) the non-human attributions (guided by an intelligence without limits); and 2) the human attributions (marked by the sense of danger present in the mistake and in the responsibility to remedy it). The ongoing theme of /doing/ discussed in these plots will be presented in two ways. In the first, the elements of nature are staged based on actions conducted in an omniscient and autonomous manner. The second explains how human intervention depends on a skill of judgment indispensable to the characters who conduct such acts.

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Author Biography

João Martins Ladeira, Universidade Federal do Paraná

Professor da Universidade Federal do Paraná no Programa de Pós-Graduação em Comunicação e no Departamento de Comunicação (PPGCOM/UFPR). Doutorado em sociologia pelo Instituto Universitário de Pesquisas do Rio de Janeiro (Iuperj), em 2009. Mestrado e graduação em Comunicação pela Universidade Federal Fluminense (UFF) - 2003, 2001. 

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Published

2026-06-28

How to Cite

Martins Ladeira, J. (2026). Responsibility and intelligence: Ciência Todo Dia and audiovisual narratives about science. Galaxia, 51(1), e69390. Retrieved from https://revistas.pucsp.br/index.php/galaxia/article/view/69390

Issue

Vol. 51 No. 1 (2026): Galáxia volume 51 2026

Section

Artigos | Articles

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