RHETORIC ORGANIZATION AND SOCIAL ACTION IN INSTAGRAM'S LITERARY REVIEWS
Keywords:
Literary reviews, Rhetorical organization, InstagramAbstract
This work aims to analyze the rhetorical organization of literary reviews on the social network Instagram. It is a descriptive and quanti-qualitative research that analyzed 10 profiles that promote reading of literary works with regular posts called by the users of reviews. The main theoretical and methodological support is based on Swales (1990), Carvalho (2005), Bezerra (2002) e Alves Filho (2018). The reviews presented 10 sub-functions already described by Carvalho (2005), 2 described in Bezerra (2002) and 1 new. Three communicative purposes were identified: to offer an opinion for possible readings, to create a concrete expectation of the reading and to establish a bond with the reader.