Political campaigns in times of hyperpolitics: an essay on Peter Sloterdijk and the 2018 campaign

Abstract

In 2018 a new type of agent appeared in the institutional environment of politics: the digital influencer. Without previous political capital, the influencer used new forms of technologies to communicate with his audience, in a segmented way, contributing to the construction of what Peter Sloterdijk called hyperpolitics. How did the medium influence the way of doing politics and also of relating politically? What is the reality of digital algorithms and how has this modernity contributed to the polarization scenario?