INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS

Authors

  • Maurinice Daniela Rodrigues Inácio Universidade Federal de Ouro Preto Fundação Getúlio Vargas
  • Raoni de Oliveira Rodrigues Inácio Universidade Federal de Ouro Preto Fundação Getúlio Vargas
  • Delane Botelho Fundação Getúlio Vargas
  • Fábio Shimabukuro Sandes Fundação Getúlio Vargas

DOI:

https://doi.org/10.23925/2178-0080.2019v21i3.40258

Abstract

Crowdfunding is a form of interaction between people who develop projects and those who want to support such initiatives. This paper establishes a relationship between the types of crowdfunding and the characteristics of utilized resources for interactive value formation in the supporter-creator interface of crowdfunding projects. The Social Resource Theory perspective is used to define and classify resources (love, status, information, money, goods, and service) and types of crowdfunding (reward, donation, equity, and debt). In donation crowdfunding, the resources exchanged have more particularistic and symbolic meanings; reward, more concrete and non-particularistic; debt, more particularistic and concrete; and equity, more non-particularistic and symbolic. The proposed theoretical framework helps in selecting the resources appropriate to favor the achievement of project goals.

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Published

2019-10-14

How to Cite

Rodrigues Inácio, M. D., Rodrigues Inácio, R. de O., Botelho, D., & Sandes, F. S. (2019). INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS. Management in Dialogue Review, 21(3), 74–86. https://doi.org/10.23925/2178-0080.2019v21i3.40258

Issue

Vol. 21 No. 3 (2019): SETEMBRO - DEZEMBRO

Section

Artigos

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