Antecedentes da intenção de adoção de Fintechs no Brasil

Gabriel Coimbra Carvalho; Sérgio Augusto Pereira Bastos

doi:10.23925/2178-0080.2022v24i2.53245

Authors

Gabriel Coimbra Carvalho FUCAPE Business School https://orcid.org/0000-0002-9480-467X
Sérgio Augusto Pereira Bastos FUCAPE Business School http://orcid.org/0000-0002-5697-3624

DOI:

https://doi.org/10.23925/2178-0080.2022v24i2.53245

Keywords:

fintech, trust, perceived benefit, customers' intention

Abstract

The objective was to investigate the antecedents of the customers' intention to adopt Fintech services in Brazil. Based on the assumption of customers' risk acceptance, the theoretical model indicated the relationships among trust, perceived benefit, and customers' intention. Data collected by the survey were analyzed using structural equation modeling. The results indicated that trust and perceived benefit positively influence the intention to adopt Fintech services, and there is partial mediation of trust in the relationship between perceived benefit and intention. Thus, although companies in this sector still need to explore the market, the results indicate that trust plays a relevant role in expanding Fintech's services.

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Author Biographies

Gabriel Coimbra Carvalho, FUCAPE Business School

É Mestre em Administração pela FUCAPE Business School. Possui graduação em Psicologia pela Faculdade Salesiana de Vitória (2012) e Pós-Graduação em Administração pela Fundação Getúlio Vargas. Membro da EBP (Escola Brasileira de Psicanálise). Cursa Engenharia Mecânica pela Faculdade Multivix - ES. Foi aluno especial do Mestrado em Filosofia pela UFES (Universidade Federal do Espírito Santo). Foi bolsista de iniciação científica durante a graduação em Psicologia. Possui experiência na área de Psicologia de Mercado, Finanças comportamentais com ênfase em Psicanálise, Engenharia Mecânica com foco em Projeto e Manutenção Mecânica Industrial.

Sérgio Augusto Pereira Bastos, FUCAPE Business School

Professor Associado da FUCAPE Business School - Departamento de Administração de Empresas.

Doutor em Administração de Empresas (PUC-Rio, 2012), mestre em Administração de Empresas (PUC-Rio, 2006) e graduado em Engenharia Mecânica (UFRJ, 1985). Interesses de pesquisa: gestão estratégica, estratégias políticas empresariais, alianças e redes estratégicas.

Experiência profissional como consultor e executivo, tendo trabalhado para IBM, PricewaterhouseCoopers (PWC), Mesbla, Jornal O Globo e Andersen Consulting (Accenture). e SENAI CETIQT. É, atualmente, sócio da Substantiva Consultoria e Professor Associado da FUCAPE Business School.

Vivência profissional em planejamento e acompanhamento de desempenho com destaque para análises estratégicas, avaliações de investimentos, orçamento e custos. Desenvolvimento e implementação de mudanças no modelo de gestão de inúmeras empresas com ênfase em redirecionamento estratégico, planejamento, sistemas de informações, redesenho de processos e capacitação. Atuação em ambientes de intensa mudança organizacional e reestruturação de negócios. Liderança em projetos de consultoria de gestão para organizações de médio e grande porte em diversos segmentos de negócio.

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