Antecedentes da intenção de adoção de Fintechs no Brasil
DOI:
https://doi.org/10.23925/2178-0080.2022v24i2.53245Palabras clave:
fintech, confiança, benefício percebido, intenção dos clientesResumen
O objetivo foi investigar os antecedentes da intenção de adoção dos serviços de Fintechs no Brasil. Considerando o pressuposto de aceitação ao risco pelos clientes, o modelo teórico indicou as relações entre confiança, benefício percebido e intenção dos clientes. Os dados, coletados por survey, foram analisados por modelo de equações estruturais. Os resultados indicaram que a confiança e a benefício percebido influenciam positivamente a intenção de adoção dos serviços de Fintechs e que há uma relação de mediação parcial da confiança na relação de benefício percebido e intenção. Assim, embora haja um mercado em ainda a ser explorado para as empresas desse setor, os resultados indicam que a confiança é fator relevante na equação expansão dos serviços das Fintechs.
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