Inteligência Artificial Generativa e Integridade Científica: desafios emergentes para a pesquisa em administração

Authors

DOI:

https://doi.org/10.23925/2178-0080.2025v27i1.74236

Keywords:

generative artificial intelligence, scientific integrity, academic authorship, management epistemology, research ethics

Abstract

This editorial explores how generative Artificial Intelligence is transforming scientific output in Management by challenging traditional ideas of authorship, originality, methodological rigor, and academic honesty. It states that AI’s rapid adoption, despite the lack of clear standards, calls for explicit editorial policies, transparency about how models are used, and clear human accountability. While AI broadens analytical opportunities, it also raises epistemological concerns, such as algorithmic opacity, bias, and reproducibility issues. The article emphasizes the role of scientific journals, especially RAD, in creating strong policies for responsible AI use. Ultimately, it concludes that AI can aid research as long as human critical judgment, interpretive responsibility, and epistemic agency stay central to the scientific process.

Author Biography

francisco serralvo, puc

Bachelor’s in Business Administration. Master’s in business administration and Doctorate in Social Sciences from the Pontifical Catholic University of São Paulo (PUC-SP), and a postdoctoral degree in Marketing from the Universidad de Santiago de Compostela (Spain). He is a Professor of Marketing and was the Director of FEA-PUC / SP. He coordinates the Grupo de Estudos da Marca-GEMa at PUC/SP. He is Editor-in-Chief of the Revista Administração em Diálogo – RAD, edited by PUC-SP.

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Published

2025-01-01

How to Cite

serralvo, francisco. (2025). Inteligência Artificial Generativa e Integridade Científica: desafios emergentes para a pesquisa em administração. Management in Dialogue Review, 27(1), 1–8. https://doi.org/10.23925/2178-0080.2025v27i1.74236