Marketing Social: uma realidade para as empresas contemporâneas

Authors

  • Kátia Midori Ekuni
  • Sandro Benedito Sguarezi

DOI:

https://doi.org/10.20946/rad.v3i1.894

Abstract

A evolução do conceito de marketing e seu aprofundamento em marketing social, a dimensão teórica e a realidade empírica de algumas organizações, que utilizam, o conceito, bem como alguns indicadores básicos para sua aplicação são assuntos abordados neste artigo. Palavras-chave: Marketing das causas sociais, marketing social, responsabilidade social. Abstract The marketing concept evolution and its highlights about social marketing, theoretical discussion and the reality of some organizations which use this concept, as well as some basic indicators for its application are subjects studied in this article. Keywords: social causes marketing, social marketing, social responsibility.

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Published

2009-01-28

How to Cite

Ekuni, K. M., & Sguarezi, S. B. (2009). Marketing Social: uma realidade para as empresas contemporâneas. Management in Dialogue Review, 3(1). https://doi.org/10.20946/rad.v3i1.894

Issue

Vol. 3 No. 1 (2001)

Section

Artigos

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