The new priestly model in Brazilian's Evangelic music Market

Abstract

The gospel music industry in Brazil is constantly growing. Although pro­moted by evangelical churches, the industry becomes increasingly autonomous in relation both to its producers and distributors. Under these conditions, the market not only makes use of religious leaders known by the churches, but is also capable of producing its own leaders, or, so to say, its own “priests”, who in turn are legitimated through the process of consumption. This article analyses a new format of sacerdotal domination developed by music industry which then is related to Max Weber’s concept of pure type. Furthermore, the essay makes use ofBourdieu’s interpretation of Weber’s sociology of religion