The Carbon Emission Dilemma: Solutions May Come from Market or Behavioral Change?


  • Luciano Ferreira da Silva Pontificia Universidade Católica - São Paulo, Brazil
  • Arnoldo Jose de Hoyos Guevara Pontificia Universidade Católica - São Paulo, Brazil
  • Karina Ribeiro Fernandes Universidade Nove de Julho - Uninove, São Paulo, Brazil
  • Paulo Sergio Gonçalves de Oliveira Universidade Ibirapuera, São Paulo, Brazil
  • Pedro Fernandes Saad Pontificia Universidade Católica - São Paulo, Brazil



Evolutionary Theory, Environment, Carbon Trade, Sustainability


This article aims to promote a discussion on environmental issues from the perspective of Evolutionary Theory (Nelson & Winter, 2005; Hodgson, 2007). Some evidence regarding carbon Market has been used, which is a common proposal for the reduction of Greenhouse Gases. An interdisciplinary and systemic perspective was developed based on areas of production, administration and economy as a background for the discussion of production and consumption conventional processes that seems to show that market solutions are not effective. Moreover, it is emphasized that the issues that motivate evolutionary theorists may help in the search for solutions closer to reality presented in this early twenty-first century. Thus, the forms and organizational routines are focused to understand the reasons to keep on a behavior harmful to the environment.