Innovation in Teaching Strategy:Using of Sports As Cognitive Metaphor

Autores/as

  • Rozhan Othman
  • Khor Minee

DOI:

https://doi.org/10.24212/2179-3565.2014v5i1p62-70

Palabras clave:

Cognitive metaphor, strategy, creativity

Resumen

Teaching strategy is particularly challenging because it involves developing the abilityto think strategically. At the heart of strategic thinking is creativity. Yet, many textbooks onstrategy present it as a procedural process involving a number of steps. This paper proposes thatinstructors can rely on using cognitive metaphors to help stimulate thinking and questioningabout strategizing. Specifically, we propose that sports can be used as cognitive metaphors tohelp students think deeper about competitive issues faced by businesses. We propose someguidelines on the metaphorical use of sports in teaching strategyCognitive metaphor, strategy, creativity

Descargas

Publicado

2014-01-20

Número

Vol. 5 Núm. 1 (2014)

Sección

Papers

Licencia

This Journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license.

1.The author (s) authorize the publication of the article in the journal;

2.The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s);

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.