Capacidades verdes dinámicas y el desempeño de la innovación verde en la industria cementera brasileña
DOI:
https://doi.org/10.23925/2179-3565.2024v15i3p04-19Palabras clave:
Capacidad dinámica verde, Rendimiento de la innovación de productos ecológicos, Innovación de procesos verdes, Industria del cementoResumen
El objetivo de este trabajo es analizar la conexión entre las capacidades dinámicas verdes y su influencia en el desempeño de la innovación verde (GIP) en las industrias cementeras brasileñas. Para este estudio, se utilizaron 303 cuestionarios de encuesta enviados a los gerentes de las industrias cementeras brasileñas, se obtuvieron 90 respuestas válidas. La investigación incluye los constructores de capacidades dinámicas verdes y las dimensiones, y el rendimiento de la innovación verde. Los resultados revelaron que, entre las relaciones estudiadas, las empresas dirigen sus esfuerzos de manera destacada hacia dos dimensiones de capacidad dinámica verde que están vinculadas con el desempeño de la innovación verde, que son: integración de recursos internos y externos. En cuanto a la construcción y reconstrucción de recursos, si bien se ha notado esfuerzo, estos han sido en menor medida. La investigación reveló posibilidades para mejorar los estudios de este sector en el país, y para la práctica de gestión orientada a los requisitos de sostenibilidad.
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