Qualis: B1 |
Área do conhecimento: Administração Pública e de Empresas, Ciências Contábeis e Turismo |
Martins, Erika Camila Buzo, Escola Superior de Propaganda e Marketing - São Paulo, Brazil
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Journal on Innovation and Sustainability RISUS Vol. 11 No. 2 (2020): MAR/APR - Papers
CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY
Abstract PDF