Martins, Erika Camila Buzo, Escola Superior de Propaganda e Marketing - São Paulo, Brazil
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RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565 Vol. 11 Núm. 2 (2020): MAR/APR - Papers
CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY
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