Impacto da proatividade estratégica na logística reversa e no desempenho da cadeia de suprimentos
um caso da indústria farmacêutica do Paquistão
DOI:
https://doi.org/10.23925/2179-3565.2022v13i4p133-15770Palavras-chave:
Supply chain performance, pharmaceutical reverse logistics, resource commitment, strategic proactivityResumo
Esta pesquisa lança luz sobre o desempenho da cadeia de suprimentos das empresas em várias condições de configurações de logística reversa. O principal objetivo da pesquisa é explorar as práticas de logística reversa no setor farmacêutico do Paquistão e seus resultados. A logística reversa é um termo comparativamente mais novo para esta região, já que aproximadamente nenhuma pesquisa foi feita nesta área, isso foi identificado como uma lacuna de pesquisa. As empresas multinacionais possuem sistemas de logística reversa muito bem desenvolvidos nos departamentos da cadeia de suprimentos. As instalações fabris locais superam as empresas multinacionais, embora os processos de logística reversa sejam realizados mais ou menos em todas as empresas, mas os sistemas adequados não foram desenvolvidos. As capacidades de logística reversa e a inovação foram o foco principal do estudo com relação ao seu efeito em todo o desempenho da cadeia de suprimentos e apoiados pelo comprometimento de recursos e planejamento estratégico em andamento nas empresas. Para testar o modelo, foram coletados dados de empresas farmacêuticas do Paquistão. Foram recebidas um total de 150 respostas. O Smart PLS 3.4 é usado para realizar a modelagem de equações estruturais e os resultados provaram o impacto da inovação da logística reversa diretamente e como uma variável mediadora entre o comprometimento de recursos e o desempenho da cadeia de suprimentos. Limitações do estudo e direções de pesquisas futuras são dadas no final.
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