Between seeing and believing

deepfakes and creation for art and entertainment

Authors

  • Fabio de Paula Assis Junior Pontifical Catholic University of São Paulo, Faculty of Exact Sciences and Technology, Postgraduate Program in Intelligence Technologies and Digital Design, São Paulo, São Paulo, Brazil.
  • Ana Maria Di Grado Hessel Pontifical Catholic University of São Paulo, Faculty of Exact Sciences and Technology, Postgraduate Program in Intelligence Technologies and Digital Design, São Paulo, São Paulo, Brazil.

DOI:

https://doi.org/10.23925/1984-3585.2021i23p79-89

Keywords:

Deepfake, Art, Culture, Entertainment, Web

Abstract

When analyzing deepfake from the historical perspective of artistic production, it is possible to find parallels that help to understand some of the challenges prompted by this new technology. This is not the first time the society has questioned whether seeing is, in fact, believing. The nascent experience of using deepfake raises the potential for its exploitation in culture and entertainment, especially when the creation itself in different formats makes a planned use of this technology for affirmative purposes such as creation of new languages. In an era marked by misinformation, the challenge is to ensure the public’s literacy about the veracity of what they read, see and consume. Instead of fighting the use of deepfakes, the effort must move towards promoting their enormous positive potential, especially in arts and culture.

Author Biographies

Fabio de Paula Assis Junior, Pontifical Catholic University of São Paulo, Faculty of Exact Sciences and Technology, Postgraduate Program in Intelligence Technologies and Digital Design, São Paulo, São Paulo, Brazil.

Fabio de Paula is an architect, journalist and professor of post-graduate studies in neurobusiness at the Fundação Getúlio Vargas, as well as undergraduate studies in journalism and advertising at the Faculdade Cásper Líbero, São Paulo. He holds a master's and a doctoral degree in Intelligence Technologies and Digital Design from PUC-SP, a degree in journalism from Cásper Líbero, and a degree in architecture and urbanism from FAU/USP.

Ana Maria Di Grado Hessel, Pontifical Catholic University of São Paulo, Faculty of Exact Sciences and Technology, Postgraduate Program in Intelligence Technologies and Digital Design, São Paulo, São Paulo, Brazil.

Doutora e Mestre em Educação. Graduada em Pedagogia na PUC-SP, com especialização em Informática pela UFPA. É Professora do Departamento de Educação: Formação Docente, Gestão e Tecnologias; é pesquisadora e professora credenciada no Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital – TIDD/PUC-SP. É pesquisadora do GEPI, GEPEC e GPTED.

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Published

2021-10-12

Issue

No. 23 (2021): Deepfake

Section

Artigos

License

Copyright (c) 2021 Fabio de Paula Assis Junior, Ana Maria Di Grado Hessel

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