IDENTIDADE MATERNA E SUJEITO NA MÍDIA

Abstract

The research aims to discuss the following themes: identity, subject, and motherhood. Within this framework, we intend to present an analytical proposal that questions the maintenance of stereotypes through the discourse of laughter, contributing to the construction of reading processes from a critical perspective towards the subject represented in the media. Specifically regarding the role of the mother-woman, we aim to highlight the patriarchal characteristics involved in the ideal motherhood imposed on the female gender and analyze how subjects are constituted within discursive systems that define their identities and behaviors. This theme is justified by the debates raised by feminist movements regarding the contradictions imposed on the desire to be both a mother and a woman and how this consequently implies a different perspective on fatherhood. To achieve these objectives, we draw on the theoretical framework of Discourse Analysis, especially in Maingueneau (2008, 2017), and the sociological studies of Goffman (2014). We thus constitute a corpus with discursive segments from the magazine Pais&Filhos and an analysis procedure through the categories of interdiscourse, subject, and identity. We conclude that the subjects emerging in the discourse update the traditional identity traits of father and mother and that the strategy for maintaining these traits occurs through media discourse, intersected by the atopic discourse of laughter.