O USO DE RECURSOS METAFÓRICOS OU NÃOCONGRUENTES NA LINGUAGEM EMPRESARIAL

Resumen

The aim of this paper is to analyse the metaphors that are common in the language of advertising matter.The metaphors are connected to the goods and services offered by enterprises. This usual metaphorical process is commonly constructed, or on the contrary, desconstructed by the verbal language. This study is supported by the Functional Grammar (Halliday 1995).