Perceptions that HR professional have over People Analytics

Authors

DOI:

https://doi.org/10.23925/recape.v16i1.63019

Keywords:

People Analytics, Data analysis, Organizational strategy

Abstract

The use of data is an important activity for decision making in organizations. This study aims to present the perception of professionals in the human resources area about the adoption of People Analytics in the processes under their direction. For this, data was collected through a mixed questionnaire sent to professionals in the human resources area of companies from different sectors, located in the State of São Paulo, Brazil, which returned 32 valid responses. Answers to closed questions were analyzed using a quantitative approach, while answers to open questions were analyzed quantitatively and qualitatively through content analysis. The results show that factors related to culture, technology and communication must be worked on to enable the use of People Analitycs by organizations.

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Published

2026-01-03

How to Cite

Luccas, T. M. L. de. (2026). Perceptions that HR professional have over People Analytics. Revista De Carreiras E Pessoas, 16(1), 11–30. https://doi.org/10.23925/recape.v16i1.63019

Issue

Vol. 16 No. 1 (2026): january/april

Section

Artigos

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Copyright (c) 2025 Taciana Maria Lemes de Luccas

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