MEDIA: SPACE OR VEHICLE? The changes in cultural mediation and in the action of social groups

Abstract

This work tries to understand the media as a cultural space where the societies decide conflicts and establish collective consensus. This cultural space suffered a great transformation after the Modernity advent. It leaves geographically limits and its control by the State off and became a mobile and fluid space, controlled for the hegemonic classes. The space of mediation is important for social groups because it also allows a flow of ideas and products that become life in society more organized, and also turns important subjects shared and known for all the people.