“This program includes negative representatiosn”

diversity and diference through the Sparktshorts series from Disney+

Abstract

This article analyzes how Disney+ employs the value of diversity to build its most contemporary narratives, especially in Pixar's SparkShorts short film series. As we discussed, the initiative renegotiates Disney's past, marked by criticism of stereotyped representations of cultures and social groups, approaching the agendas of the LGBTQIA+ movements, people with disabilities, blacks and women. From the notion of difference, the article seeks to demonstrate that the series, while enabling new narratives based on the experiences of its directors, also stands as a space for the affirmation and construction of Disney as a brand.