Bread and circus or Pan with bread crumbs?
DOI:
https://doi.org/10.23925/ls.v0i29.18500Keywords:
Pan-American Games-Rio 2007, Volunteerism, Olympianism, Neoliberalism,Abstract
This article, which is based on archival research as well as a review of the literature, discussesthe “social legacy” strategy in the case of the Pan-American Games in Rio in 2007. It isevident that in this multi-sport megaevent olympianism was taken over by the neoliberalideal of society, since the event attempted to foment a volunteer culture. The philosophy ofolympianism, in promoting volunteer work, a modality that takes precarious employment toan extreme by avoiding any employment tie or the payment of a salary, should be understoodas an instrument of class domination, since capital is appropriating part of the value createdby the labor force.
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Published
2012-12-19
How to Cite
Duarte, F., & Graciolli, E. (2012). Bread and circus or Pan with bread crumbs?. Lutas Sociais, (29), 104–116. https://doi.org/10.23925/ls.v0i29.18500
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