“Lulaism”: Three Discourses and One Style

Abstract

This article attempts to analyze the theoretical and, especially, the practical bases of what can be called lulismo, or the administrative model of state and governability implemented by the Lula government. Three discursive matrices comprise lulismo: union pragmatism, the victory of the market, and political bureaucratization/vanguardism. These three discursive matrices are packaged, finally, in a charismatic style involving a direct relationship with voters.