Itinerários de produção científica: pesquisas LGBTQI+ no marketing

Cassiano Tressoldi

doi:10.23925/2178-0080.2022v24i1.52966

Autores

Cassiano Tressoldi Pontifícia Universidade Católica do Rio Grande do Sul http://orcid.org/0000-0001-5350-6097

DOI:

https://doi.org/10.23925/2178-0080.2022v24i1.52966

Palavras-chave:

Marketing, LGBTQI , Revisão Sistemática, comportamento do consumidor

Resumo

Os indivíduos LGBTQI+ compõe um grupo de consumidores que vem atraindo atenção de profissionais de marketing, principalmente pelo seu potencial de consumo. Assim, esse artigo tem o propósito de mapear os estudos em marketing que tem como objeto de pesquisa o consumidor LGBTQI+, no período que compreende os anos de 2009 a 2019, na plataforma Web of Science. Para tanto, 31 publicações foram encontradas para análise final. Como resultados, foi possível constatar a existência de cinco linhas principais de pesquisa. A partir dessas linhas, identificou-se as lacunas existentes e sugeriu-se pesquisas futuras.

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Biografia do Autor

Cassiano Tressoldi, Pontifícia Universidade Católica do Rio Grande do Sul

Possui graduação em Administração pela Universidade Federal da Fronteira Sul (2017). Tem experiência na área de Administração, com atuação em planejamento estratégico e de marketing. Atualmente é mestrando em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul, inscrito na linha de pesquisa em Marketing. Pesquisador com interesse em atuar principalmente nos seguintes temas: comportamento do consumidor, administração de marketing e minorias sociais.

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