Itineraries of Scientific Production: LGBTQI+ marketing researchs

Authors

DOI:

https://doi.org/10.23925/2178-0080.2022v24i1.52966

Keywords:

Marketing Digital, LGBTQI , Systematic Review, Consumer behavior

Abstract

LGBTQI+ people are part of a group of consumers that has been attracting the attention of marketers due to their consumption potential. This article has the purpose of mapping marketing studies that have the LGBTQI + consumer as their research object, in the period from 2009 to 2019, in the Web of Science platform. For the final analysis, it found 31 publications. As a result, it was possible to verify the existence of five main lines of research. Gaps were identified based on these lines and suggested for future research.

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Author Biography

Cassiano Tressoldi, Pontifícia Universidade Católica do Rio Grande do Sul

Possui graduação em Administração pela Universidade Federal da Fronteira Sul (2017). Tem experiência na área de Administração, com atuação em planejamento estratégico e de marketing. Atualmente é mestrando em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul, inscrito na linha de pesquisa em Marketing. Pesquisador com interesse em atuar principalmente nos seguintes temas: comportamento do consumidor, administração de marketing e minorias sociais.

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Published

2022-01-02

How to Cite

Tressoldi, C. (2022). Itineraries of Scientific Production: LGBTQI+ marketing researchs. Management in Dialogue Review, 24(1), 116–132. https://doi.org/10.23925/2178-0080.2022v24i1.52966