Itineraries of Scientific Production: LGBTQI+ marketing researchs
DOI:
https://doi.org/10.23925/2178-0080.2022v24i1.52966Keywords:
Marketing Digital, LGBTQI , Systematic Review, Consumer behaviorAbstract
LGBTQI+ people are part of a group of consumers that has been attracting the attention of marketers due to their consumption potential. This article has the purpose of mapping marketing studies that have the LGBTQI + consumer as their research object, in the period from 2009 to 2019, in the Web of Science platform. For the final analysis, it found 31 publications. As a result, it was possible to verify the existence of five main lines of research. Gaps were identified based on these lines and suggested for future research.
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