The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity

Abstract

In this article we seek to address the potential explanatory theory called the “Religious Market” which, in its most recent versions, appears associated with “Theory of Rational Choice” (T.R.C.). At first, some of the key assumptions that constitute this theory will be explained. Next, the potential of such a theory for analyzing the contemporary religiosity will be evaluated. Hence, the article seeks to provide insight to the discussion on the marketing features assumed by many of today’s religious experiences