Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
Keywords:
Ecumenism and inculturation, religious marketing, catholic marketingAbstract
This article refers to the concept and the practice both of ecumenism and inculturation recently adopted by the Brazilian Catholic Church in response to the pluralist context and the necessity to struggle for adherents (mainly disputing with the neopentecostais churchs) by using marketing strategies. Due to these circumstances the ecumenical project officially assumed by this institution is suspended und undergoes a crises, since the idea of a reciprocal approximation and cooperation between catholic and other Christian denominations is incompatible with the strive for religious hegemony within the Brazilian societyDownloads
Published
2012-12-31
Issue
Section
Seção Temática
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