Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing

Authors

  • Eduardo Meinberg de Albuquerque Maranhão Filho Universidade de São Paulo

Keywords:

Bola de Neve Church, religious marketing, religious identity, spiritual warfare, spiritual domain

Abstract

The so-called holy war marketing of the Pentecostal Church Bola de Neve based on the church’s Theology of Spiritual Battle and Domain is one of many expressions of the growing “spectularization” and “mediatization” of the Brazilian religious landscape. The article, written from the perspective of an observant participant, focusses on warlike metaphors that frequently appear in the Church’s discourses, including the Churches websites

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Author Biography

Eduardo Meinberg de Albuquerque Maranhão Filho, Universidade de São Paulo

Doutorando em HistóriaSocial pela Universidade de São Paulo (USP), mestre em História pelaUniversidade do Estado de Santa Catarina (UDESC) e especialista em Marketing eComunicação Social pela Fundação Cásper Libero

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Published

2012-12-31

How to Cite

Maranhão Filho, E. M. de A. (2012). Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing. REVER: Journal for the Study of Religion, 12(2), 123–143. Retrieved from https://revistas.pucsp.br/index.php/rever/article/view/14569

Issue

Vol. 12 No. 2 (2012): Marketing Religioso

Section

Seção Temática

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