Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
Keywords:
Bola de Neve Church, religious marketing, religious identity, spiritual warfare, spiritual domainAbstract
The so-called holy war marketing of the Pentecostal Church Bola de Neve based on the church’s Theology of Spiritual Battle and Domain is one of many expressions of the growing “spectularization” and “mediatization” of the Brazilian religious landscape. The article, written from the perspective of an observant participant, focusses on warlike metaphors that frequently appear in the Church’s discourses, including the Churches websitesDownloads
Published
2012-12-31
Issue
Section
Seção Temática
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