Intention to Use Social Networking Sites: Impact of Personal Innovativeness

T.R. Wijesundara, Sun Xixiang

Abstract


This study empirically investigates the impact of personal innovativeness on Intention to Use (IU) Social Networking Sites (SNS).The theoretical perspective of Technological Acceptance Model (TAM) and Personal Innovativeness of Information Technology (PIIT) were used to explain the relationships developed in the study. This research is descriptive in nature and based on primary data collected through a self-administered questionnaire, administered to a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, we found PIIT is significant in predicting IU SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

Keywords


: Social Networking Sites (SNS); Personal Innovativeness of Information Technology (PIIT)

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DOI: http://dx.doi.org/10.24212/2179-3565.2017v8i1p79-90

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