Structuring and launching an e-commerce for musical instruments:
an analysis from the perspective of dynamic capabilities
DOI:
https://doi.org/10.23925/cintec.v2i2.68698Keywords:
e-commerce, dynamic capabilities, digital transformation , retail salesAbstract
Objective of the study: to describe the process of creating an e-commerce for musical instruments based on the identification of a market opportunity amid the adverse scenario of the COVID-19 pandemic using the theory of dynamic capabilities.
Diagnosis and/or opportunity: despite being widely discussed in academia, the theory of dynamic capabilities has not been found exploring the process of creating companies during the COVID-19 pandemic. This study aims to offer a specific analysis of this situation in this context.
Methodology/approach: the action research and life history methodology was used to describe the process of creating the e-commerce. Analyses were carried out on company documents, financial and inventory control spreadsheets, in addition to an interview with one of the partners.
Results/Application: the results of the analyses demonstrate that the company's behavior in carefully observing the environment, taking advantage of opportunities and defending itself against threats is closely linked to the theory of dynamic capabilities and was fundamental to obtaining a sustainable competitive advantage.
Contributions: this report provides valuable insights into the practical application of dynamic capabilities theory in adverse scenarios such as the COVID-19 pandemic. The action research methodologies highlight the importance of a practical and engaging approach in the analysis of new companies. The social contribution highlights the resilience of entrepreneurs in adversity, showing that quick and accurate decisions ensure competitive advantage. Managers can benefit from applying relevant theories, such as dynamic capabilities, to effective strategic decisions in uncertain times.
References
Antonio, N., & Rita, P. (2021). COVID-19: The catalyst for digital transformation in the hospitality industry?. Tourism & Management Studies, 17(2), 41-46. https://doi.org/10.18089/tms.2021.170204
Carneiro da Cunha, J. A., Corrêa, H. L. & Passador, J. L. (2008). Os fatores propulsores de confiança em compradores do comércio eletrônico. Qualit@s, 7(1), 1-18.
Chamorro, T. (2021). The essential components of digital transformation. Harvard Business Review. https://hbr.org/2021/11/the-essential-components-of-digital-transformation
Chanias, S., Myers, M. D., & Hess, T. (2019). Digital transformation strategy making in pre-digital organizations: the case of a financial services provider. Journal of Strategic Information Systems, 28(1), 17-33. https://doi.org/10.1016/j.jsis.2018.11.003
Cunha, J. A. C., & Urdan, A. T. (2023). Marketing e Transformação Digital. Revista Brasileira de Marketing, 22(4), 1328-1335. https://doi.org/10.5585/remark.v22i4.25710
Gajendran, T., Brewer, G., & Marimuthu, M. (2013). Internationalisation of construction business and e-commerce: Innovation, integration and dynamic capabilities. Australasian Journal of Construction Economics and Building, 13(2), 1-17. https://doi.org/10.5130/ajceb.v13i2.3321
Lodi, M. D. de F., Thiollent, J. M., & Sauerbronn, F. R. (2018). Uma discussão acerca do uso da pesquisa-ação em administração e ciências contábeis.
Mendonça, H. G. (2016). E-commerce. Revista Inovação, Projetos e Tecnologias, 4(2), 240–251. https://doi.org/10.5585/iptec.v4i2.68
Santos, I. M. M. dos, & Santos, R. S. (2008). A etapa de análise no método história de vida: Uma experiência de pesquisadores de enfermagem. Texto & Contexto - Enfermagem, 17(4), 714-719. https://doi.org/10.1590/s0104-07072008000400012
Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40-49. http://dx.doi.org/10.1016/j.lrp.2017.06.007
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Thiollent, M. (2022). Metodologia da pesquisa-ação. São Paulo: Cortez.
Thiollent, M., & Oliveira, L. (2016). Participação, cooperação, colaboração na relação dos dispositivos de investigação com a esfera da ação sob a perspectiva da pesquisa-ação. Investigação Qualitativa em Ciências Sociais, 3, 357-366.
Tripp, D. (n.d.). Pesquisa-ação: Uma introdução metodológica. Pesquisa-ação-Participação-Investigação-ação-Metodologia de Pesquisa, 3.
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems, 28(2), 118-144. https://doi.org/10.1016/j.jsis.2019.01.003
Wang, S., & Xu, J. (2018). E-commerce supply chain routine evolution and dynamic capability formation mechanism of integrating situational knowledge. Advances in Social Science, Education and Humanities Research, 176(1), 1-5. https://doi.org/10.2991/icmess-18.2018.360
Zhu, K., & Kraemer, K. L. (2002). E-commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. Information Systems Research, 13(3), 275-295. https://doi.org/10.1287/isre.13.3.275.82
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Revista Científica Cintec
This work is licensed under a Creative Commons Attribution 4.0 International License.
1 - Os textos publicados na revista são de inteira responsabilidade de seus autores.
2 - É permitida a reprodução, desde que citada a fonte e o autor.
Após o artigo aprovado, o autor principral deverá enviar declaração, conforme o modelo:
