Live Interactional Practices in Digital Platforms

A Case Study of CNN Brazil on YouTube

Authors

Keywords:

live television broadcast, interactional practices, sentiment analysis, sociosemiotics

Abstract

The aim of this study was to examine interactional practices in live broadcasts in digital platforms. The corpus consisted of collected comments from the chat of CNN’s live stream on YouTube during the Bolsonaro supporter’s demonstration on February 25, 2024, at Avenida Paulista. After a quantitative collection, approximately 14 thousand comments made during the two-hour broadcast were analyzed using sentiment analysis methodology. Subsequently, based on Sociossemiotics, the interactional practices performed by the participants were identified. As a result, it was observed that the polarization between supporters of Lula and Bolsonaro is expressed by the alternation of sentiments, reflecting a regime of regularity and intentionality; The association of sentiment analysis with a sociosemiotic approach proved fruitful, prompting further studies from this combination.

Author Biographies

Alan César Belo Angeluci, Universidade de São Paulo

CNPq Research Productivity Fellow (PQ-2). Associate Professor in the Department of Information and Culture at the School of Communications and Arts, University of São Paulo (ECA/USP), and the Graduate Programs in Information Science and Communication Sciences (PPGCI and PPGCOM). Leader of the Smart Media Users Research Group. Developed postdoctoral studies at ECA/USP and the University of Texas at Austin, USA. Earned a PhD from the Polytechnic School of USP, with a Sandwich Doctorate period at the University of Brighton, England. Holds a master's and bachelor's degree from the Faculty of Architecture, Arts, Communication, and Design at São Paulo State University (UNESP). His main teaching, research, and extension themes include: Information and Communication Technologies (ICT), Digital Culture, Human-Computer Interaction (HCI), Information Architecture, and Data Science.

Carlos Henrique Sabino Caldas, Universidade Estadual de Minas Gerais

He is a Full Professor and researcher at the University of the State of Minas Gerais, PES Level VI Grade A, Research Productivity Scholar PQ/UEMG, deputy coordinator of the advertising course, permanent professor of the Professional Master's in Intellectual Property and Technology Transfer for Innovation at the University of the State of Minas Gerais, UEMG. He holds a degree in Social Communication Advertising and Propaganda from Universidade Paulista (2003), a specialization in Art Education from UNESP (2009), a master's degree in Communication from UNESP (2013), and a PhD in Communication from UNESP (2018). He has experience in the field of Media Communication, with an emphasis on Communication, Innovation, and Technology, mainly working on the following topics: advertising creation, production in multimedia, interactive audiovisual, mediated consumption, advertising and new technologies, audiovisual semiotics, intellectual property in communication and information technologies, communication and technology, new technologies and innovations in audiovisual production, and studies in Human-Computer Interaction (HCI).

Gustavo Moreira Calixto, Centro Universitário Senac-SP

He holds a Bachelor's degree in Information Technology from the State University of Campinas (2004), a Master's in Electrical Engineering from the State University of Campinas (2008), and a PhD in Sciences from the Polytechnic School of the University of São Paulo, with an emphasis on Electronic Systems (2016). At the University of São Paulo, Gustavo worked as a researcher at the Interdisciplinary Center for Interactive Technologies (CITI) in the area of embedded systems and multimedia systems, responsible for managing the GLOBAL ITV project, a collaboration between Brazilian and European institutions supported by CNPq and FP7. He served as a visiting researcher at The University of Texas at Austin, USA, in the Moody College of Communication and the Department of Electrical and Computer Engineering. Currently, Gustavo is a faculty member at the SENAC-SP University Center, coordinating undergraduate IT courses in the distance education modality. He was also an Associate Professor at FIAP in undergraduate courses and is currently an assistant professor at INSPER in the Computer Engineering course. He taught at the Paula Souza Center (FATEC), lecturing for the Systems Analysis and Computer Science for Business courses. At the University of Guarulhos, he served as an Associate Professor in the Computer Science and IT Management Technology course. He has experience in the field of Information Technology and Telecommunications, focusing on Embedded Systems. The professional has worked on projects developing innovation solutions and commercial solutions in research groups and IT consultancies. Gustavo was a Professor and Deputy Coordinator of the Computer Courses at the Universidade Nove de Julho and a Master's Professor at the Impacta College of Technology. Since 2005, he has been involved in volunteer activities with IEEE. Since July 2017, Gustavo has been the Technology Manager at PRODAM/SP.

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Published

2024-12-28

Issue

Vol. 49 No. 1 (2024): Galáxia volume 49

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Artigos | Articles

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