Business Social Responsibility as a Hegemonic Tool
DOI:
https://doi.org/10.23925/ls.v0i21/22.18625Keywords:
responsabilidade social empresarial, hegemonia, visões de mundo, Instituto AlgarAbstract
This article analyzes the phenomenon ofBusiness Social Responsibility (BSR) as a
hegemonic tool, since its actions develop and
diffuse values and visions of the world that
attempt to consolidate the moral, intellectual
and political leadership of the dominant class,
through the adhesion of the subaltern classes
to the privatized and targeted neoliberal
model for addressing the social question. The
research project of which it is part, Business
Social Responsibility, Political Society and
Hegemonic Struggle, was financed by Fapemig
and investigated projects and programs of the
Algar Institute, part of the Grupo Algar (an
allusion to its founder, Alexandrino Garcia),
based in Uberlândia, Minas Gerais.
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