Infographics: Ways of Seeing and Reading Science in Media

Authors

  • Juliana Alles de Camargo de Souza UNISINOS

Keywords:

Scientific Popularization in Media, Infographic, Description, Explanation, Argumentation, Literacy

Abstract

This article aims to analyze an infographic of scientific popularization in media (from now on DCM, the acronym for the Portuguese phrase divulgação científica midiática. In this infographic we analyze scientific information optimized by means of plastic (eidetic, chromatic, topological) and verbal resources. We evidence that infographics’ multisemiotic configuration uses descriptive-explanatory and argumentative procedures. The target-subject may be favorable or not to the truth syncretically built by means of words and images. We can conclude that the DCM infographic: (i) performs a demonstrative-argumentative action, when presenting evidences; (ii) diffuses facts and scientific phenomena in a mediatic way; (iii) integrates actions towards formal and informal scientific literacy.

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Author Biography

Juliana Alles de Camargo de Souza, UNISINOS

Doutora em Linguística Aplicada, professora e colaboradora do grupo de pesquisas CCELD, Universidade do Vale do Rio dos Sinos -Unisinos

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Published

2016-03-28

How to Cite

Souza, J. A. de C. de. (2016). Infographics: Ways of Seeing and Reading Science in Media. Bakhtiniana. Revista De Estudos Do Discurso, 11(2), Port. 190–206 / Eng. 195. Retrieved from https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23502

Issue

Vol. 11 No. 2 (2016)

Section

Articles

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The authors grant the journal all copyrights relating to the work published. The concepts expressed in signed articles are absolute and exclusive responsibility of their authors.